Top 5 Virtual Fitness Programs in Sweden in Q1 2024

In Q1 2024, the top 5 virtual fitness programs in Sweden demonstrated varied performance across downloads, revenue, and active users. Here’s a closer look at how these apps fared:

Strava: Run, Bike, Hike saw significant growth in weekly revenue, starting at around $28.7K in early January and peaking at nearly $32K by the end of March. Weekly downloads increased notably, reaching a high of approximately 3.8K in early March. Active users remained relatively stable, fluctuating between 38K and 43K throughout the quarter.

Fitbit: Health & Fitness experienced steady weekly revenue, hovering around $18K initially and closing the quarter at about $19.7K. Weekly downloads showed a declining trend, from around 1K at the start to roughly 700 by the end of March. Active users remained consistent, with a slight increase from 42K to 43K over the quarter.

StrengthLog – Workout Tracker reported varied weekly revenue, peaking at around $16.2K in late January and stabilizing at approximately $12.6K towards the end of March. Downloads started at about 2K and decreased steadily to around 1K by the end of the quarter.

Zwift: Ride and Run maintained steady weekly revenue, ranging from $9K to $12.7K. Weekly downloads saw a decline from about 340 in early January to just over 100 by the end of March. Active users showed a downward trend, decreasing from about 1.7K to 1.2K during the quarter.

Geocaching® displayed a strong performance in weekly revenue, starting at around $6.7K and reaching a peak of approximately $10K by the end of March. Downloads increased significantly, rising from about 260 in early January to over 800 in late March. Active users showed a positive trend, growing from about 1.5K to nearly 2K throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics are available.